Adrian Ryans is a Professor of Marketing and Strategy at IMD in Switzerland. IMD is ranked as one of the top two or three business schools in the world by the world’s most influential business publications, including the Financial Times, the Wall Street Journal, and The Economist.Adrian has written case studies and conducted research on the challenges of low cost competition for over twenty years. These case studies cover both consumer and business-to-business industries ranging from financial services to fast moving consumer goods to retailing to high technology.
Adrian earned his engineering degree from the University of Waterloo in Canada and his MBA and PhD degrees from Stanford University.
Before joining IMD, Adrian was on the faculties of the Richard Ivey School of Business in Canada and the Graduate School of Business, Stanford University. He was also a Visiting Professor at INSEAD in France.
Adrian Ryans has a long history of involvement as a consultant with many leading companies around the world, including General Electric, Bank of Montreal, Tektronix, Hewlett-Packard, National Semiconductor, LSI Logic and Fluke. He has also designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including General Electric, Bank of Montreal, Medtronic, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Keithley Instruments, Amgen, Fluke, Noranda, LSI Logic, Hutchison Port Holdings and Qualcomm.
Professor Ryans was the lead author of Winning Market Leadership in Technology-Intensive Businesses published by John Wiley & Sons in 2000. He has also authored or co-authored a number of other books as well as numerous articles in leading journals.
Adrian Ryans received a National Post (Canada) Leader in Management Education Award in 1999 for his outstanding contribution in teaching, research and administration in Canada. He also received a Faculty of Engineering Alumni Achievement Medal from the University of Waterloo in 1997.
